who we are a local team

for the visayas

Kuya Ely Tours and Transport Services is a DOT-accredited tourist land transport operator based in Lapu-Lapu City. We plan private tours and drive guests around Cebu, Bohol, Siquijor, and Dumaguete.

The company is powered by E.S. Happy Tours — built by founder Ely Boy Sumaya from years on the road as a driver, tour guide, and entrepreneur. Today a team of about 30 people keeps every pickup, itinerary, and island transfer personal.

2016First franchise unit
30Team members
DOTAccredited operator
Ely Boy Sumaya, founder of Kuya Ely Tours
Ely Boy Sumaya, founder of Kuya Ely Tours

The founder

From the driver's seat to a life of purpose.

Before Kuya Ely Tours became a growing travel and transport company, there was a driver who simply wanted to give his family a better life. What started behind the steering wheel became a story of survival, faith, entrepreneurship, and giving back.

2003 · Behind the wheel

Long before he became the founder of Kuya Ely Tours and Transport Services, Ely Boy Sumaya already knew what it meant to serve travelers. From 2003 to 2006, he worked as a rent-a-car driver in Bohol, bringing tourists around the island. Through those years he learned how to guide visitors, understand what they needed, and make every journey more enjoyable.

When ₱300 had to last a week

Ely later moved to Cebu and worked as a company driver with two children and a growing family to support. His weekly income was around ₱2,000. After sending most of it home, there were weeks when only around ₱300 remained for his own food, transportation, and daily expenses. He later became a taxi driver, sometimes working almost 24 hours, surviving on short naps before going back behind the wheel.

Then everything fell apart

One of the hardest chapters came while he was driving a taxi. Payments he had been making were entrusted to a collector, then records for 52 rental days could no longer be accounted for. The dispute cost him his job. There were days with no permanent place to stay. At his lowest point, he sometimes stayed near a bridge and depended on fellow drivers who would spare a few pesos.

One banana cue could be enough to keep me going for the day.

One opportunity was all he needed

Another rent-a-car company gave him a chance to drive again. Then Catalina Taxi Company hired him — a turning point. Tourism around Mactan was growing. Instead of waiting for passengers, Ely started talking to tourists and offering trips to Cebu's popular destinations. Because of his years in Bohol, he was already more than a driver. He knew how to become a driver-tour guide.

He learned how to create opportunity

Ely began writing his own itineraries, offering packages, and building relationships with guests. Tourists remembered him. Bookings followed. Little by little, the driver who once struggled to keep a few hundred pesos for himself began building something of his own.

2016 · The first vehicle

One milestone he remembers most was finally having electricity installed at his family home in Siquijor. In 2016, he acquired his first vehicle for the business and secured his own transport franchise. The driver who once depended on somebody else's vehicle was beginning to build his own fleet — the foundation of Kuya Ely Tours and Transport Services, powered by ES Happy Tours.

Today

What began with rented vehicles, handwritten tour offers, and a driver's knowledge of the road has grown into a recognized Cebu tour operator with around 30 team members. Ely never forgot where he came from. Feeding programs, relief packing, medical aid, and outreach to remote communities remain part of the company's purpose: success means more when it is shared.

See full story of Kuya Ely

purpose what we stand

for on every trip

01

Our Mission

Give every guest a private, safe, and personal journey around the Visayas — planned by locals who know the road, the timing, and how to make a traveler feel looked after.

02

Our Vision

Be the tour and transport company visitors trust in Cebu and nearby islands, and the workplace where a growing team can build a better life through honest work.

03

Our Advocacy

Never forget where we came from. Help people who are struggling the way Ely once did — with food, relief, medical aid, and the simple reminder that they have not been forgotten.

giving back our charity

& community care

Success means more when it is shared. As the business grew, Ely kept a commitment to feeding programs, relief packing, help for patients and families, and outreach to communities far from the city.

Community feeding activity supported by Kuya Ely Tours
Volunteers packing rice, water, and relief goods
Rice packs and bottled water prepared for community relief
Relief packs ready for distribution
Feeding programs Relief packing Medical assistance Help for families Remote community outreach

team Meet OUR Team

The people who plan your Visayas trips — from first inquiry and bookings to the ride that takes you island to island.

Ely Boy Sumaya

Ely Boy Sumaya

CEO

PCMS Rosalie B. Flores (Retired)

PCMS Rosalie B. Flores (Retired)

COO

Josh Bryan Bautista

Josh Bryan Bautista

Marketing Manager

Engr. Jed Tan

Engr. Jed Tan

Software Engineer/OM

Charles Dimalig

Charles Dimalig

Sales Manager

Mary Joy Melencion

Mary Joy Melencion

Executive Secretary

Mariel Curato

Mariel Curato

Sales Officer

on the road All Staff

The people who take you island to island — and the staff who keep every van ready.

book your next escape
with kuya ely

Book a private Visayas tour with a driver